Muslim Charity Shortlisted for Third Sector Awards 2026

Muslim Charity is delighted to announce that we have been shortlisted for the Digital Innovation of the Year Award at the Third Sector Awards 2026, recognising our innovative work on “Hyper-Personalisation at Scale.”

The national awards celebrate the achievements of charities, voluntary organisations and social enterprises across the UK. Being shortlisted is an important recognition of Muslim Charity’s commitment to using technology and innovation to strengthen our humanitarian work and build meaningful relationships with the supporters who make it possible.

This latest recognition is particularly significant as it builds upon a journey of digital innovation that has already earned Muslim Charity two prestigious national awards. From pioneering the use of Artificial Intelligence (AI) and Machine Learning (ML) during Ramadan to developing increasingly sophisticated approaches to donor engagement, Muslim Charity continues to explore how technology can be used responsibly and purposefully in the service of humanity.

Harnessing digital innovation for greater impact

At Muslim Charity, technology is not simply about adopting new tools. It is about finding better ways to serve people, communicate the impact of charitable giving and enable supporters to engage with causes that matter to them.

Our shortlisted initiative, “Hyper-Personalisation at Scale,” reflects this approach. The project focuses on creating more relevant and personalised digital experiences for supporters at scale, helping us communicate with donors in ways that recognise their interests and engagement with our work.

The foundations of this approach were demonstrated during Muslim Charity’s Ramadan 2024 campaign, developed in collaboration with Giving Analytics. The campaign brought together advanced donor segmentation, data insights, behavioural understanding and AI to create personalised communications for supporters during one of the most important periods of charitable giving in the Muslim calendar.

The approach enabled Muslim Charity to tailor communications more effectively rather than relying solely on conventional, one-size-fits-all messaging. The campaign achieved a 311% increase in donations per email open and a 4.1x increase in donations per email compared with traditional marketing approaches.

For a humanitarian organisation responding to needs in communities around the world, effective digital engagement can play an important role in connecting generosity with impact. By strengthening how we understand and communicate with our supporters, we can help nurture lasting relationships built on trust, compassion and shared purpose.

The initiative reflects values at the heart of our work:

Innovation with purpose, using technology to strengthen our charitable mission
Supporter-centred communication, making engagement more relevant and meaningful
Responsible growth, helping our organisation reach and engage more people effectively
Greater humanitarian impact, ensuring innovation ultimately supports our efforts to help vulnerable communities

Recognition from the Third Sector Awards

The Third Sector Awards recognise outstanding achievements across the voluntary sector and celebrate the organisations and people working to create positive change.

Muslim Charity's inclusion on the 2026 shortlist places our digital innovation alongside work from across the sector and represents an encouraging milestone in our ongoing digital development.

It also demonstrates how an initiative that began with the ambition to communicate more effectively with supporters has continued to evolve and receive wider recognition across the UK charity sector

The Third Sector Awards 2026 ceremony will take place in London on 11 September 2026, bringing together organisations and professionals from across the charity sector to celebrate this year's achievements.

Thank you to our supporters

This recognition would not be possible without the trust of our donors, volunteers, partners and wider community. Every improvement we make to the way we work has one central purpose: to strengthen our ability to serve people in need.

Guided by the Islamic values of compassion, generosity and service to humanity, Muslim Charity remains committed to combining these principles with thoughtful innovation.

From winning the Most Powerful Insight Using AI / ML award in 2024 to receiving the Fundraising Innovation of the Year award in 2025 and now being shortlisted for Digital Innovation of the Year at the Third Sector Awards 2026, we are grateful to see this work continue to receive recognition.

Each milestone encourages us to keep learning, improving and finding better ways to connect the generosity of our supporters with people who need it most.

We are grateful to the Third Sector Awards judges for recognising our work and congratulate all the organisations shortlisted this year.

You can read more about shortlisted initiative on the Third Sector Awards website by clicking here.