Muslim Charity Honoured with “Fundraising Innovation of the Year” Award at National Fundraising Awards 2025

Wed, 02nd Jul 2025
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Recognition celebrates bold Ramadan campaign 2024 that redefined donor engagement in the charity sector

 

Muslim Charity Honoured with “Fundraising Innovation of the Year” Award at National Fundraising Awards 2025

In a moment of immense pride and gratitude, Muslim Charity has been named the winner of the “Fundraising Innovation of the Year” award at the prestigious National Fundraising Awards 2025, hosted by the Chartered Institute of Fundraising (CIOF). The award ceremony took place at the iconic Queen Elizabeth II Centre in Central London on 9th June 2025, drawing together the UK’s leading voices and changemakers in the charity and voluntary sectors.

 

Muslim Charity’s groundbreaking achievement was recognised for its transformative Ramadan fundraising campaign 2024, developed in collaboration with Giving Analytics. This award affirms the organisation’s unwavering commitment to combining cutting-edge innovation with the timeless values of compassion, empathy and community service rooted in Islamic tradition.

 

Recognising Excellence in a Changing World

The Fundraising Innovation of the Year award celebrates initiatives that have introduced bold and original thinking to meet modern fundraising challenges. It acknowledges campaigns that go beyond the conventional, embracing fresh ideas and strategies that have made a tangible impact.

 

According to the CIOF, Muslim Charity’s Ramadan campaign 2024 stood out for its innovative use of data insights, behavioural science and community engagement tools, which collectively deepened donor connection and maximised impact during the blessed month.

 

Judges praised the campaign as an “outstanding example of innovation and creativity,” commending its combination of cutting-edge technology with faith-driven values and its ability to “break new ground while maintaining authentic connections with supporters.”

The Power of Partnership: Muslim Charity and Giving Analytics

At the heart of this award-winning initiative was a strategic collaboration with Giving Analytics, a leading organisation specialising in data-led fundraising solutions. By fusing predictive analytics, donor segmentation and behavioural insight, the campaign was able to deliver personalised, meaningful engagement throughout Ramadan — a month of deep spiritual reflection and giving for Muslims worldwide.

 

The partnership allowed Muslim Charity to:

  • Optimise donor journeys through personalised messaging
  • Identify and re-engage lapsed supporters
  • Maximise impact during key giving nights such as Laylatul Qadr
  • Use real-time data to adapt strategy dynamically throughout the month

 

This level of sophistication in a faith-based campaign is rare and it has now set a new standard for innovation in Muslim Charity’s outreach moving forward.

 

Driven by Faith, Powered by Community

While the campaign’s methods were innovative, its heart remained deeply traditional — grounded in the Islamic principles of Sadaqah (charity), Ikhlas (sincerity) and community service. Muslim Charity’s success illustrates how technological advancement can harmonise with faith-based values to serve humanity more effectively.

 

Speaking after winning the award, Maroof Pirzada, UK Director of Muslim Charity said: “This award is not just a recognition of innovation, but of the trust and support shown by our donors, partners and volunteers. It’s a tribute to our incredible community whose belief in our mission empowers us to keep striving, keep serving and keep innovating.”

A Symbol of Sector-Wide Progress

Winning at the CIOF National Fundraising Awards is a powerful endorsement, not just for Muslim Charity, but for the wider Muslim charitable sector. As one of the UK’s most respected awards for fundraising excellence, the accolade positions Muslim Charity among the growing charitable institutions in the country.

 

The CIOF acknowledged that the campaign had redefined traditional faith-based fundraising, demonstrating how charities can lead with both heart and smart strategy in a rapidly evolving giving landscape.

 

Gratitude to All Who Made It Possible

This success belongs to every supporter, volunteer, team member and partner who contributed to the Ramadan campaign’s development and delivery. It was the combined passion, professionalism and purpose of all involved that turned a bold idea into an award-winning reality.

 

In particular, Muslim Charity extended heartfelt thanks to:

  • Donors, whose generosity made everything possible
  • Volunteers, who gave their time selflessly during Ramadan and continue to do so throughout the year
  • Team members, whose dedication brought the campaign to life
  • Giving Analytics, for their expert partnership and vision

Looking Ahead: Innovation with Purpose

With this award now proudly in hand, Muslim Charity remains focused on the future — continuing to innovate, adapt and serve with excellence. As new challenges and opportunities emerge in the humanitarian landscape, we are committed to staying ahead while remaining deeply rooted in our Islamic values.

This award is a milestone, not a destination. It reminds us of how far we’ve come and inspires us to go further.

 

Get Involved

Muslim Charity invites all supporters — old and new — to join us in building a better world. Whether through donations, volunteering or sharing the mission, every action counts.

👉 Learn more about the award-winning campaign here: https://ciof.org.uk/awards/winners/fundraising-innovation-of-the-year-winner

See how you can support future initiatives by visiting our appeals or upcoming events. 

Together, we innovate. Together, we serve. Together, we make a difference.

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